livin veg

A few weeks ago when I was looking through my email I saw a message from my favorite ethical flash sale site, Pure Citizen. (Think of Gilt.com, but with labels like fair trade, organic and vegan attached to all the products.) That day they were offering some of the most beautiful eye shadows I had ever seen. Vibrant blues, sparkly purples, light pinks and more.

I immediately went to the site to check them out. The company, Modern Minerals, is exactly the kind of makeup line I was looking for. Beautiful shades and made without artificial colors, synthetic paragons, petroleum products and a whole bunch of other nasty stuff I prefer not to put on my skin.

In addition to being eco, all of their products are vegan. Kind to the earth and kind to the animals while still making this eco girl look fantastic.

I ordered a bunch of colors including dream, mermaid, matcha and summer samba and have been alternating between them all trying to decide which one I love the best. In fact, I haven’t touched any of my other eye shadows since Modern Minerals entered my makeup bag.

So many eye shadows feel heavy, especially the sparkly ones that can feel thick and scratchy on the lid. These go on smoothly and while the color is strong, they are light as can be. Also, the mark of a truly great eyeshadow, they blend very well.

I love nothing better than supporting a company that works hard to be ethical as well as beautiful. Modern Minerals gets my vote on all sides. Check out the site, and some of their gorgeous summer colors. You’ll become addicted, just like me.

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